Thursday, July 2, 2015

Throwback Thursday: 100 Little Dolls for $1.00

100 Little Dolls for $1.00 was my first lesson about truth in advertising.  These ads appeared in the back of comic books.  They promised:

Baby Dolls
Nurse Dolls
Dancing Dolls
Costume Dolls
Ballerina Dolls
Mexican Dolls
Indian Dolls
Clown Dolls
Cowboy Dolls
Bride Dolls
Groom Dolls

Of course I wanted these dolls!  I pictured opening a box that contained dolls that looked like Barbie and Ken, or better yet, my beloved Liddle Kiddles.

What the box actually contained looked more like this:

They were teeny, tiny plastic figures that looked more like little cake decorations.  Sigh.  A lesson learned!

Do you remember the ads for 100 dolls in comic books?  Did you ever order anything else advertised in the comic book ads?  I'd love to hear from you in the comments section, below.


  1. I was always tempted to buy the x-ray glasses.

  2. This is so neat thanks for posting

  3. Loved your story about the doll disappointment. I never ordered anything like that, but I was always disappointed in the surprise toy from Cracker Jacks.

  4. hahaha whaaaat? I don't remember these, but what a rip off :-P

  5. Thanks for the comments!

    Bob - what would you have done with x-ray specs?

    Mary - ah yes, Cracker Jack prizes! I remember those well!

  6. I actually played with these a lot and wouldn't mind finding some .

  7. I use to just stare and dream about having those dolls, but my mother couldn’t afford to buy them. I wondered all the time how could you get 100 dolls for $1.00. Here I am 77 years old finally finding out what this was really about. Thank you for unveiling the mystery for me. “Cake toppers” well that makes sense. Wild, wild, wild. I wondered all the time how is it possible to sell 100 dolls for $1.00. Mystery solved all these years later. Thank you

  8. Neat to hear from someone else who remembers these old comic book ads! I wondered about the dolls too.


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